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Companies / Consumer Discretionary & E-commerce / Alibaba Group Holding Limited
Alibaba Group Holding Limited Business quality: Medium
NYSE (ADS); Hong Kong Stock Exchange: BABA · E-commerce and cloud · China · Latest fiscal year ended 31 March 2026

Alibaba runs consumer marketplaces in China and abroad and charges the merchants who sell on them, mainly for traffic: customer management fees billed per click, per thousand impressions, per period or as a share of the value sold, with Tmall commissions typically between 0.1% and 5.0% and, since September 2024, a software service fee on completed transactions. Around that core sit businesses where Alibaba is itself the seller, a delivery and local-services platform, a cloud business billed on consumption or subscription, and smaller units. The segment structure changed during the year: Taobao and Tmall, Ele.me and Fliggy were merged into Alibaba China E-commerce Group, while Cainiao, Amap and digital media moved into All others, with comparatives reclassified.

Analysis last updated 28 October 2026 · All figures from Alibaba Group Holding Limited's Form 20-F for the fiscal year ended March 31, 2026, signed May 20, 2026. Amounts are in Renminbi, the reporting currency; one ADS represents eight ordinary shares. The multiples use the closing price of US$125.46 per ADS on the last day of the fiscal year and 2.32 billion ADS-equivalents, both supplied to the analysis, converted at the document's own rate of RMB 6.8980 per US dollar; price and earnings therefore share the same date and the price is not updated to any later one. Return on invested capital is not a figure the statements report: it is built here as operating income taxed at 25% over year-end invested capital. The residual value attributed to the operating businesses — market value less net cash and the carrying value of investments — is also our construction, and is only as reliable as those carrying values.
Revenue FY26
¥1,023.7B
+3% YoY
Revenue CAGR 2y
+4.3%
FY24 to FY26
Operating margin
4.9%
-9.2 pts
Free cash flow
-¥49.9B
-5% of revenue
ROIC
9.0%
Our construction: NOPAT at a 25% rate on year-end invested capital
Net cash
¥260.8B
Cash less total debt

The business in one page

Revenue was RMB 1,023,670 million, up 2.74% — 11% on a like-for-like basis according to the company, which removes the sold Sun Art and Intime, without giving the underlying figures. The gross margin held at 39.81%. Customer management revenue, the core fee, grew 5.23% to RMB 343,867 million; Cloud grew 33.98% to RMB 158,132 million with its EBITA up 35.14%; quick commerce grew 46.53%; and international commerce cut its loss from RMB 15,137 million to RMB 2,051 million. Net cash was RMB 260,828 million and employees 131,462, against 204,891 two years earlier.

Three things sit against that. Operating income fell 64.41%, from RMB 140,905 million to RMB 50,150 million, because sales and marketing rose RMB 101,002 million — 3.70 times the increase in revenue — of which RMB 100,673 million is advertising and promotion, up 88.64%, which the document does not split between quick commerce, the Taobao marketplace and the Qwen app. Operating cash flow fell 53.39% and free cash flow turned negative at RMB −49,850 million against capex of RMB 126,063 million and off-balance-sheet commitments up 137.53% to RMB 200,062 million. And investment items supplied 57.51% of pre-tax income: net income without them was RMB 35,435 million, 34.70% of the reported figure.

Figures for 3 fiscal years, taken from the Key Metrics tables of each annual report. When a later filing restates a figure, we use the figure reported for that year's own filing.

Key metrics

MetricFY2024FY2025FY2026
Revenue ¥941.2B¥996.3B¥1,023.7B
Gross margin 37.7%40.0%39.8%
Operating margin 12.0%14.1%4.9%
Net margin (GAAP) 8.5%13.1%10.1%
Operating cash flow ¥182.6B¥163.5B¥76.2B
Capex ¥32.1B¥86.0B¥126.1B
Free cash flow ¥150.5B¥77.5B-¥49.9B
Stock-based compensation ¥18.5B¥15.6B¥14.8B
Dividends + buybacks ¥106.7B¥115.7B¥41.4B
Net cash –¥366.4B¥260.8B
Total debt –¥248.1B¥281.7B
Shareholders’ equity –¥1,078.4B¥1,118.4B
Effective tax rate 22.2%22.8%23.2%
Our construction: NOPAT at a 25% rate on year-end invested capital –31.9%9.0%
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